Workflow Automation for a Virtual Hypertension Management Program

Readers will learn how Mass General Brigham built a CRM platform (using Microsoft Dynamics 365) to automate a virtual hypertension program across five stages from patient intake through long-term maintenance with features like automatic task creation, multi-channel patient communication, and direct blood pressure cuff integration. For clinicians and navigators specifically, this means less time spent on manual tracking and follow-up calls, since the system auto-generates reminders, flags patients who need attention, and routes blood pressure data straight to the care team for review. It also shows how the approach helps teams manage far more patients than a traditional 1:1 model would allow, while real enrollment data (76% preferred email, 63% transmitted readings without phone support) offers a practical look at what actually works when scaling remote chronic care.